Cheap Penguins Jersey, Round 1 wasn\'t kind to Detroit; their 4-1 loss to Nashville was a disappointing season-ender for Red Wings fans. And with almost 1.25 million Facebook Fans and over 166,000 Twitter Followers, that turns out to be quite a lot of disappointment. In fact, Detroit claims first place in the Audience category and comes in at number 5 in our Overall rankings.
The Audience category measures the total number of ongoing relationships a brand has formed through Likes and Follows.
Founded as the Detroit Cougars in 1926, this storied team has won more Stanley Cups than any other NHL franchise. Its proud history and deep roots have made it a Detroit institution with a fan base that\'s now spread well beyond its region.
In fact, the Red Wings make a point of showing Cheap Penguins Jersey off just how far-flung Red Wing Nation really is. Their Facebook Fan of the Day post, highlights Red Wing pride all over the world – including this recent winner stationed in Afghanistan.
The Red Wings have also boosted audience numbers by giving away free T-shirts for new Twitter followers, and by hosting game day viewing parties where they sign up new fans – a great way to merge online and offline interaction.
#4 Vancouver Canucks
The Canucks rank number 4 in Overall Social Media success and number 2 in the Social Media Presence category.
Social Media Presence measures a team\'s visibility online, how well Cheap Penguins Jersey established and active it is on social media platforms like Facebook and Twitter. Establishing a dynamic online presence is the first step in capturing a social media audience.
Despite their Round 1 loss to the Los Angeles Kings, Vancouver\'s solid performance across Facebook, Twitter and LinkedIn, accounts for its high ranking in the Presence category. This is a testament both to the team\'s social media strategy and Canucks\' fans\' loyalty.
Social Media success is never just a one-sided initiative – it\'s a collaboration between the brand and the audience.
Social media gives teams an unprecedented opportunity to channel fans\' goodwill into positive franchise growth. That\'s why connecting teams to fans through creative content, posts and updates across multiple platforms spurs engagement, which perpetuates audience interaction and sustains growth.
A simple Canucks\' Tweet from April 22nd sums up the collaborative spirit of successful social media engagement: \"Watching the game outside of #Vancouver? Let us know where you\'re at (restaurant? diner? bar?) with #canucksnation.\"
#3 New Jersey Devils
With an Overall ranking of number 3, the Devils also score high in the all-important Engagement category.
Engagement is about how successful a team\'s social media interactions are with consumers. In other words, when a team posts or tweets, does anybody care? Do Fans respond with comments, likes, and retweets, or are there crickets? It\'s possible for a brand to rack up big numbers of Facebook Fans and still not capitalize on that audience if their online interactions fail to keep fans engaged.
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Contests have always been a go-to strategy for drumming up consumer interest. But it\'s increasingly important for contests to offer Fans more than just a worthwhile prize: some of the best engagement strategies give audiences a creative challenge as well.
The Devils Doodle Contest, invited fans to submit a drawing celebrating the Devils in the Playoffs. Fans could then vote on their favorites with the top ten finalists getting free tickets to the Fan Appreciation Game. Cheap Penguins Jersey (The Grand Prize winner gets season tickets next year and his or her design printed on Red Rally Towels.)
#2 St. Louis Blues
Having bested the Sharks in Round 1, the St. Louis Blues are exploiting their performance in the Playoffs to increase online engagement.
Though they have a ways to go in terms of overall audience numbers (about 240,000 Facebook fans), their performance in the Engagement category elevates them to the number two spot in the overall rankings.
St. Louis loads both their Facebook page and Twitter feed with video links to player interviews, highlights and analysis, establishing their social media presence as the go-to spot for Blues news.
St. Louis also gets a big engagement bump from posting Community Photos showcasing Blues pride all over St. Louis. These photo albums are big draws for LIKEs and help connect fans to the excitement of the playoffs.
